6 Benefits of a Social Media Manager for Small Businesses
If you’re a small business owner who’s been in operation for a while now or you just recently started your small business, you may be contemplating, if it’s worth having a social media manager to handle your various social media platforms.
If you’re still wondering, the answer is definitely, YES. You may be considering handling your social accounts yourself after all, it is not a big deal right? Wrong!
Why? You may ask. Here are some benefits that come with having a social media manager for small businesses.
You’re able to Focus on what’s important, your Business
Running a successful business requires a lot of focus and attention. Unless you have a lot of time on your hands, you definitely need a social media manager to oversee the constant tweets, posts on Facebook, Instagram activity, LinkedIn etc. As an owner, your time is crucial, and should be dedicated to improving your structure, not on creating posts, tweets or replying to messages. Leave that to your support team.
Building Brand Recognition
If you’re a small business, chances are there are hundreds or even thousands of similar businesses for consumers to choose from. It is a crowded scene and in the struggle for consumers’ attention, social media can pose an important tool in letting your voice be heard, in this case, your business’ brand which is necessary for growth.
One key to hacking social media is consistency. Having a social media manager ensures that your accounts are not dormant as your audience are constantly informed on the happenings and opportunities available to them. Seeing regular updates improves the chances of also increasing a customer base.
Decreased Marketing Costs
From whatever angle you want to approach it, it is economically advisable for a small business to hire a social media manager as against investing in traditional marketing via print publications. The social media manager is able to push your brand across multiple platforms giving you more publicity and access to a larger customer base at a favorable price.
Improved Search Engine Ranking
Everyone would love their business to pop up once they do a Google search, or Bing or any other search engine. If you have a strong social media presence, it is easier to rank for certain keywords and the easiest way to create a strong social media presence is to engage the services of a social media manager.
A social media manager can provide feedback at regular intervals whether weekly or bi-monthly. It is quite easy to assume that your business is perfect from your perspective but a social media manager who interacts most with your clients/customers is able to let you know areas which may need to be improved, discontinued or introduced.
For a small business, hiring a social media manager can set the pace for long-term success by guaranteeing an active social media presence which leads to increase in sales, excellent branding and improved customer service.