7 Social Media Mistakes Small Businesses Must Avoid
As the owner of a small business, you must already know the importance of social media. It is an excellent platform for connecting with potential customers and building long-lasting relationships with the existing ones. However, it is equally essential to identify mistakes that you can avoid saving your social media strategy from failing.
Here are 7 critical mistakes small businesses often make and must avoid:
Mistake #1 – Absence of a concrete plan
To leverage social media for your business and save your time, it is important to have a strong social media marketing strategy in place. Identify your goal at the very beginning and plan how you can achieve it. Also, fix the resources and amount of time you will be willing to devote to the plan. Once you have a concrete plan in place, you’ll sail through the strategy more efficiently.
Mistake #2 – Being all over the place
Once your social media plan is ready, take one step at a time. Owners of small businesses often commit the mistake of using various aspects of social media at the same time. Perform research to see which tools work best for different types of audiences; social media posts, videos, images, ads, there are so many things to try!
Mistake #3 – Ignoring the ROI and other important stats
As the owner of a small business, it is vital to measure every aspect of your social media strategy to ensure that it’s worth your investment. Ensure that you monitor the strategy goals at every step. Social media sites like Facebook, Twitter, Google+, etc. offer various types of analytics tools to help you keep track of your strategy’s performance.
Mistake #4 – Simply promoting and not engaging
Would you like to be partners with someone who continually brags about themselves? That’s exactly how a brand comes across as if you keep promoting it on social media sites instead of listening to your customers and engaging with them. It’s a great idea to strike conversations with your customers and post content that is engaging.
Mistake #5 – Not responding to negative feedback
If you want to improve your online reputation, don’t commit the mistake of ignoring your upset customers or deleting any negative feedback that comes through. Social media is all about being candid. Instead of deleting the comment or review, go ahead and respond to it in a humble way. Extend a heartfelt apology and offer the customer to take the conversation offline. Responding to negative feedback will earn you loyalty and a good online reputation.
Mistake #6 – Not understanding your audience
Your audience is your most valued possession. The key to a successful social media strategy is to know your target audience inside-out. You may be putting a lot of hard work to establish a strong social media presence; however, if you don’t know your target audience, you’re blindly aiming in the dark!
Mistake #7 – Fake followers
If you are buying followers to look good in public or offer contest prizes to get more fans, you’re committing the biggest mistake ever. Giving your target audience an impression that you have an active social media page, but no active participants can weaken your social media presence. Instead, adopt the slow and steady wins the race approach. Build a steady network of real followers.
Social media can do wonders for your business, provided it is utilized properly. If you identify your mistakes on time and correct them, you can create an impactful social media presence and increase your conversions.
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