Updated: Oct 9, 2018
Have you considered creating an e-newsletter for your business, and then thought, “Nah, that’s too much work” or “Nobody really reads email anyway”? Well, here are the top 3 reasons you need to be connecting with your fans through email:
People check email all the time.
The majority of people check their email first thing in the morning, and nearly everyone scrolls through their emails at least once per day on their mobile devices. In fact, a recent Marketing Dive survey found that nearly three quarters of people prefer that businesses contact them through email than through any other method of communication.
There are no distractions from email.
Think through all the different ways you try to reach your customers and potential clients—social media, radio advertisements, phone calls… With social media platforms changing their algorithms daily, there’s no guarantee that your posts will show up in your target audience’s feed…even if you pay for advertising. The same goes for any traditional advertising through mass media. And phone calls can be effective, but they require you to call everyone one by one. However, your emails go directly to everyone on your list.
Email analytics provide valuable insights about your customers.
The major e-newsletter platforms like MailChimp and MyEmma offer very detailed reports about who is opening your emails, when the messages are being opened, and which links are being clicked the most often within the newsletters. You can get even more data about your customers by including exclusive e-coupons that they’ll return for discounts on your products. Use this information to keep tailoring your products and news around what your customers really want.
Ready to get started? Your GOOROO Virtual Assistant can make email marketing even more effective for you by using their digital marketing expertise to guide you in the right direction.