Updated: Dec 20, 2020
If you’ve spent any time watching the news or interacting with people lately, you know many are uncertain about the future at this time. A lot of businesses are dealing with the effects of the recent outbreak in different ways. One of the ways for your business to survive during a crisis such as COVID-19 is to pivot your marketing strategy. Pivoting your marketing strategy the right way will create enough value for the customer and the firm to share.
As a responsible business owner, you may already be set up with re-marketing campaigns that connect with your audience before the outbreak. Create campaigns that reconnect your brand with your audience after the outbreak. Remind your new and loyal customers and social media followers about your brand story and your products.
Right now is a great time to take advantage of promotional ideas that make sense. For instance, if you had to postpone an important marketing, company, or promotional event you may offer early registration pricing at the time of the scheduled launch. Your goal is to get people excited at the chance to purchase with you.
Examples of Flexibility for your Business:
Offering online courses worldwide
Provide free resources
Postpone an event or go digital
Use Social Media for Customer Service
Starting a podcast
Test Paid Advertising
Costs-per-click Ads on Facebook, Google, and Microsoft ads are decreasing. This allows paid ads to reach a larger audience at a similar or lower budget than available before.
Due to widespread stay-at-home orders, most consumers are spending more time at home. This results in more time spent on the internet than ever, creating a huge advertising opportunity for flexible businesses that can pivot with the trends.
Event advertisers and businesses that rely on trade shows for B2B marketing are starting to get into digital marketing for virtual events
Create Virtual Events
Because of social distancing, gathering together for business events and promotions is out of the question. To find a way around this, many businesses have adopted the practice of hosting virtual events to engage and educate their customers while safe at home.
The use of Zoom and other virtual video chat tools are more popular than ever right now, so be sure to use virtual events, webinars, and video chats in your marketing strategy.
Social Media is a wonderful place to provide resources for your customers and followers. Although you don’t want to bog down your audience with COVID-related content, you don’t want to be seen as insensitive, either.
Use Instagram Highlights, PSA’s via Instagram and Facebook Stories, and share content related to the outbreak that can help those affected most.
Focus on the Customer Experience
A happy customer is one who is likely to become a loyal customer. A positive customer experience is crucial to the success of your business and will ultimately help you boost revenue. One of the best types of marketing money can buy are brand advocates — a loyal customer who will promote your business for you through word-of-mouth marketing, and advocates for your brand, product and/or service.
Ways to Focus on the Customer Experience:
Analyze customer satisfaction survey results.
Identify rate and reasons for customer churn.
Ask customers for product or feature requests.
Analyze customer support ticket trends.
By implementing some of these ideas into your marketing strategy your business is sure to survive and thrive through COVID-19.
GOOROO Virtual Assist will create quality content that will educate, inform and inspire. We’ll also increase followers and boost engagement by managing your social media platforms. For more information about GOOROO Virtual Assist and how we can support your business visit https://www.gooroovirtualassist.com/wecanhelp. Email firstname.lastname@example.org
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