Updated: Dec 19, 2020
Instagram has become a favorite social media platform for marketers over the last few years, and with all the recent updates; competing with Tik Tok and merging with Facebook, it's not hard to see why. Instagram is here to stay. 13% of everyone on earth is on Instagram - and 80% of them follow brands. Are you one of them?
According to a recent study, likes, shares, and comments from potential clients and consumers have increased at a rate of 4.21%. That’s 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.
Aside from those impressive numbers, Instagram provides a way for brands to be super creative, impress, and win over followers from all over the world.
Ask yourself this question: “Does my business engage with social media followers both current and potential?” If the answer is “no,” a change is in order.
If you're a brand on Instagram and you want to engage with your followers THE RIGHT WAY, read on because we’re here to help!
The Right Way to Engage with Followers
Focus on User-Generated Content
Reaching out to your followers for written or video testimonials, pictures that positively highlight your brand or other content that might be helpful to the rest of your audience can prove effective since it shows customers that you value their opinions and experiences.
How can you request user-generated content and get your followers excited to submit it?
Organize contests and giveaways!
Use clever captions!
Start a hashtag campaign!
Don’t be afraid to get creative. It may encourage your followers to do the same, which could make your social media accounts that much more vibrant and authentic.
Take advantage of Instagram’s video formats
You can create videos that will excite, appeal and relate to your followers. For example, you could answer frequently asked questions clips using Instagram reels or stories. Use Instagram TV for longer-form videos.
With live video also growing in popularity, you can showcase your company culture, record industry-related events, share fun facts or give tutorials in real time.
Run Contests and Giveaways
Who doesn't love free stuff?
People, in general, are more than happy to get involved with a brand if it means they will get something from the business. Running a simple contest that gets users engaging with your brand is a great way to attract more customers and raise brand awareness.
Offering your customers something in return for tweeting with a specific hashtag, re-tweeting or sharing your content or becoming a follower is a great way to reward and acknowledge engagement.
Be a Personable Storyteller
Personable storytelling brings your brand to life, giving people a glimpse into what you’re all about, what you value, what you work hard to achieve or solve, and more.
You can certainly remain professional while implementing a little fun and personality into your communication. Don’t forget to add personality to captions, replies to comments and direct messages.
By using emojis, GIFs, trending hashtags, and current language that’s popular amongst your audience.
Use Polls and Surveys
One way to encourage people to engage and to show off your approachability is to ask questions directly to your followers.
While your polls and surveys shouldn’t be overly serious or always for the purpose of gathering info, you can actually learn more about your audience from the responses you receive than simply monitoring their habits alone.
By implementing some of these ideas into your marketing strategy your business is sure to maintain and gain new followers consistently.
GOOROO Virtual Assist will create quality content that will educate, inform and inspire. We’ll also increase followers and boost engagement by managing your social media platforms. For more information about GOOROO Virtual Assist and how we can support your business visit https://www.gooroovirtualassist.com/wecanhelp. Email firstname.lastname@example.org
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