How A Virtual Assistant Can Help Your Business

How A Virtual Assistant Can Help Your Business

How A Virtual Assistant Can Help Your Business

When running a business, it’s easy to become overwhelmed by the number tasks. It seems as if there’s never enough time in the day to get everything done. Not to mention the multiple hats you have to wear. Still, your business is your passion and lifelong dream. Imagine an extra set of hands working behind the scene, getting things done on your behalf without hurting your bottom line. A virtual assistant can do just that.

A virtual assistant (VA) can help you with the tedious tasks that consume most of your workday. Giving you time back to develop your strategy and grow your business. Here’s what a virtual assistant does and how hiring one can give you peace of mind.

What is a virtual Assistant?

A virtual assistant is someone who works remotely and provides your business with administrative support. A VA can handle a number of tasks, including bookkeeping, social media management, web design, data entry, and scheduling. Some virtual assistants specialize in specific skills relating to their experience and education. Here are some benefits of working with a virtual assistant.

Virtual Assistants will save you time and effort.

One of the biggest benefits of hiring a VA is that they can handle time-consuming tasks that may impede your overall productivity. If you’re spending hours a day trying to stay organized and manage paperwork, you have little time to engage potential clients. Hiring a virtual assistant allows you to delegate tasks so you can focus on what matters most.

Virtual Assistants are affordable.

Hiring a full-time assistant for your office can be very expensive, particularly if your business is just starting out. Besides wages, employers must pay benefits & supply equipment. As a contracted worker, virtual assistants do not require benefits and already have the equipment to complete projects. In terms of pricing, virtual assistants offer hourly rates, and sometimes retainer packages. This can be discussed during a discovery call.

Virtual assistants offer special skills.

Many virtual assistants have experience in things like marketing, web design, or accounting. If you need these services but don’t have the funds to hire a full-time employee, you can search for a virtual assistant with specialized skills. Working with a VA can give you a fresh perspective and new insight on ways to maximize your operations.

Virtual assistants can help improve your company’s engagement.

In order for any business to be successful, you need to develop a strong relationship with current and potential customers. As an entrepreneur, it's difficult to find time to really connect due to day-to-day operations. Your VA can help with correspondence and online questions.They can also run your social media platforms, which is a necessity for any growing business.

Virtual assistants are easy to hire.

If you’re ready to level up and grow your business, GOOROO Virtual Assist will help you stay ahead & stand out. GOOROO provides administrative services and social media solutions to help build, simplify and transform your business.

Schedule a FREE DISCOVERY CALL at https://calendly.com/gooroovirtualassist/gooroo-virtual-assist.

As a gift to you, instantly receive our FREE 100+ RESOURCES & TOOLS GUIDE to start your business. Download at http://bit.ly/2ZYJ1CM

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Contact us at  GOOROO Virtual Assist  or 619-512-3667. www.gooroovirtualassist.com

#marketing #contentmarketing #socialmediamanagement #administrativesupport

What is Content Marketing?

What is Content Marketing?

People often confuse content marketing and traditional marketing as the same thing, when the two are totally different approaches.  Knowing how to market your business and services is crucial to your success. While both approaches have their benefits, you might discover that content marketing better suits your business needs.

To determine the best approach, you'll first need to understand the difference between content marketing and traditional marketing. Content marketing is a more modern approach brought up in the rise of social media. Content marketing strategies include building a consistent brand that creates content like posts, videos, or graphics to cultivate a kind of audience that will eventually lead to customers seeking out your business.

Traditional marketing focuses more on newspapers, TV commercials, radios, or other "old-fashioned" forms of marketing. These tactics were successful prior to the rise of the internet, and while still useful, they’re progressively losing out to content marketing.

Simply put, content marketing is pulling customers to your brand and traditional marketing is pushing your brand to customers. 

It could be said that content marketing is an inbound approach while traditional marketing is an outbound method. Why should you care about knowing the difference between the two? Well, knowing the proper balance or approach for your business can make or break your digital marketing efforts.

For example, the delivery of your message.  Long gone are the days when a catchy jingle and commercial brings in heaps of customers. With the internet and social media dominating our consumerist culture, eye catching infographics or witty tweets are becoming more attractive to customers. Keeping in mind, the age of your target audience makes a difference.  If you want middle aged or college aged customers, the right approach to deliver your message is of the upmost importance.

Another benefit of content marketing is that it’s not invasive. You create content online, and customers seek it out or stumble upon it. Customers prefer this method of marketing because they can control the flow of information that comes to them, rather than being bombarded with more than what they can handle.

More often, traditional marketing is seen as “in your face” and interruptive since corporations control when you get their content and how much of it. Prime examples, TV commercials and radio ads.

Another example of the benefit of content marketing is the value of your content. Due to the amount of information at our fingerprints, people have become much savvier about how they spend their money. Building a brand that remains approachable and consistent allows you to stay on top of competitors by allowing you to put out content that is more relatable and useful to your customers.

A final example about the difference between content marketing & traditional marketing is the personalized message you’re able to deliver. You control how you are seen and create a personality that attracts customers to your brand. Businesses can use their target audience's demographics to create content that specifically appeals to them. Customers like to feel understood, and content marketing gives you the means to do just that.

Traditional marketing uses general messages, the goal is to reach as many people as possible. Today, this method is no longer effective. Customers loathe a copy and paste message that offers no value or interest to them. They want to feel understood and valued for their time and money.

There are so many different examples of the benefits and differences of content marketing and traditional marketing, and each one varies and changes according to your business and who you hope to attract to your services.

There is no complete right or wrong way to create your marketing strategy. In our modern times, it's good to take elements from both types of marketing to create the strategy to work best for you. The key to success is to put yourself in the shoes of your audience to determine the best way to reach them and draw them in.

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Contact us at  GOOROO Virtual Assist  or 619-512-3667. www.gooroovirtualassist.com

#marketing #contentmarketing #socialmediamanagement #administrativesupport

How to Handle Negative Comments on Social Media

How to Handle Negative Comments on Social Media

Everyday, we are exposed to negative comments and reviews on social media. Unfortunately, social media is very public and cannot be entirely controlled by you or anyone else. As a business minded person, you must be mindful of the way you react to negative comments. Believe me, we all want to cause a scene and cry ourselves to sleep when we receive a negative comment, but the best way is to address the issue and move forward.

What should a company do?

Respond to all comments:

Whether legitimate or illegitimate, negative or positive, you must respond to all your comments. Keep in mind that your responses aren’t really for the people who left the negative comments—they’re for the outside observers. They stay on the side line and watch how you handle your customers’ complaint.

Think before you reply:

You may receive some very rude and demeaning comments, but your company’s reputation is at stake. Take a walk, blow off some steam, and give a cool-headed reply.

Admit your mistake:

If you evaluate the situation and find out that your business is at fault, admit it. A simple “we're sorry for the experience” is often enough to quell the fire.

Turn the tables:

If handled with tact, a negative comment can be turned into a positive one. Once you have admitted your company’s mistake, you may decide to poke a little fun at your company. Just be mindful about how you insert humor—don’t overstretch the joke. Remember, you're not a comedian.

Take the conversation away from public glare:

This is particularly important if the negative comment is revealing and sensitive. Use a defusing reply like “Mr. X, we’re sorry to hear about your experience and we would be glad to resolve your complaint(s). Could you please email us at Complaints@yourbusiness.com so we can help you?” This way, you demonstrate to observers how much you care about your customers.

Invest in a social media expert:

Rather than use automated messages that get triggered off whenever certain keywords are used, why not invest in a social media expert? This is person who stays online all day, analyzes your customer’s comments, and crafts custom, thoughtful messages for each response.

Social media can be a gold mine or a mine field for your business—it’s your pick! Simple decisions like how you respond to a negative comment can be your key to success.

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Need administrative & social media support? Contact us at GOOROO Virtual Assist or 619-512-3667. www.gooroovirtualassist.com

#socialmediamanagement #contentmarketing #virtualassistant