Small Business

- Sep 29, 2020
- 3 min read

Social Media Predictions for 2021

Updated: Dec 20, 2020

Social Media Predictions for 2021

Great business owners and marketers look ahead to the future in all aspects of the business. Because we know social media is ever-changing, it’s our second full-time job to stay in-the-know about social media trends for marketing and growth. I’ve done some of the hard work for you and gathered a list of the Top 5 Social Media Predictions for 2021.

Marketing Automation

Marketing automation isn’t a new concept. In order to survive in any noisy marketing space, you will need to adopt new technologies that allow you to work smarter, not harder!

The prevalence of marketing automation in 2021 will be widespread. Even further, personalized marketing automation based on a prospects' interests or actions will continue to be more successful and cost-effective than trying to reach a general audience with a generic message.

According to Salesforce, 67% of marketing leaders already rely on marketing automation, and 21% will use it in 2021.

It just makes sense. Wasting valuable time doing what computers can do for us is so 2018.

Marketing automation helps your business convert more leads by automatically nurturing campaigns and tracking your results. Marketing Automation will continue to develop and help businesses through 2012 and beyond.

Videos will be Dominate

It’s no secret that video content is the most engaging form of content on social media and will soon dominate almost every platform. Whether it is short-form TikTok videos, Instagram Stories, Facebook Stories, or long-form content on Instagram TV or YouTube… videos are undeniably the future of social media content.

According to a Cisco study, by 2022, 82% of all online content will be dominated by video content.

Augmented Reality Gains Popularity

Augmented reality enhances marketing efforts by adding digital elements to our reality to change the way things look. For example, Instagram uses augmented reality for its trendy photo filters. Those cute filters that can add makeup to your face, make you a cat, or give you bunny ears? That’s an application of augmented reality for social media.

Even though Augmented Reality practically started on Instagram and Snapchat, brands have adopted it’s popularity and use it to provide better shopping experiences to their customers. For example, have you seen Amazon’s “View in room” feature.

Influencer Marketing Continues to Soar

Influencers can help marketers achieve a variety of marketing goals with Influencers such as gaining leads, raising awareness, and generating sales. Businesses that use Influencer Marketing are now working with a whole network of small, relevant, niche influencers. Influencers are people on social media that already have an organic, engaged following.

Micro-influencers; influencers with less followers (typically 1,000 - 4,000 followers) can get much higher engagement while being much more cost effective. As time goes on, more and more businesses will use this micro and macro Influencer Marketing to work with multiple smaller influencers rather than a single celebrity.

Customer Service and Social Media Merge

Social media continues to evolve into much more than just a platform for selfies and food pictures. Social media is a retail platform, a tool for product discovery, and now, a customer service channel. Many brands now recognize social media platforms as valid and useful for delivering customer service.

2020 isn’t over just yet, but we have plenty to look forward to in 2021.

Sources: https://influencermarketinghub.com/social-media-trends/

GOOROO Virtual Assist will create quality content that will educate, inform and inspire. We’ll also increase followers and boost engagement by managing your social media platforms. For more information about GOOROO Virtual Assist and how we can support your business visit https://www.gooroovirtualassist.com/wecanhelp.

Email info@gooroovirtualassist.com

What is Content Marketing?

Updated: Mar 24, 2020

What is Content Marketing?

People often confuse content marketing and traditional marketing as the same thing, when the two are totally different approaches. Knowing how to market your business and services is crucial to your success. While both approaches have their benefits, you might discover that content marketing better suits your business needs.

To determine the best approach, you'll first need to understand the difference between content marketing and traditional marketing. Content marketing is a more modern approach brought up in the rise of social media. Content marketing strategies include building a consistent brand that creates content like posts, videos, or graphics to cultivate a kind of audience that will eventually lead to customers seeking out your business.

Traditional marketing focuses more on newspapers, TV commercials, radios, or other "old-fashioned" forms of marketing. These tactics were successful prior to the rise of the internet, and while still useful, they’re progressively losing out to content marketing.

Simply put, content marketing is pulling customers to your brand and traditional marketing is pushing your brand to customers.

It could be said that content marketing is an inbound approach while traditional marketing is an outbound method. Why should you care about knowing the difference between the two? Well, knowing the proper balance or approach for your business can make or break your digital marketing efforts.

For example, the delivery of your message. Long gone are the days when a catchy jingle and commercial brings in heaps of customers. With the internet and social media dominating our consumerist culture, eye catching infographics or witty tweets are becoming more attractive to customers. Keeping in mind, the age of your target audience makes a difference. If you want middle aged or college aged customers, the right approach to deliver your message is of the upmost importance.

Another benefit of content marketing is that it’s not invasive. You create content online, and customers seek it out or stumble upon it. Customers prefer this method of marketing because they can control the flow of information that comes to them, rather than being bombarded with more than what they can handle.

More often, traditional marketing is seen as “in your face” and interruptive since corporations control when you get their content and how much of it. Prime examples, TV commercials and radio ads.

Another example of the benefit of content marketing is the value of your content. Due to the amount of information at our fingerprints, people have become much savvier about how they spend their money. Building a brand that remains approachable and consistent allows you to stay on top of competitors by allowing you to put out content that is more relatable and useful to your customers.

A final example about the difference between content marketing & traditional marketing is the personalized message you’re able to deliver. You control how you are seen and create a personality that attracts customers to your brand. Businesses can use their target audience's demographics to create content that specifically appeals to them. Customers like to feel understood, and content marketing gives you the means to do just that.

Traditional marketing uses general messages, the goal is to reach as many people as possible. Today, this method is no longer effective. Customers loathe a copy and paste message that offers no value or interest to them. They want to feel understood and valued for their time and money.

There are so many different examples of the benefits and differences of content marketing and traditional marketing, and each one varies and changes according to your business and who you hope to attract to your services.

There is no complete right or wrong way to create your marketing strategy. In our modern times, it's good to take elements from both types of marketing to create the strategy to work best for you. The key to success is to put yourself in the shoes of your audience to determine the best way to reach them and draw them in.

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#marketing #contentmarketing #socialmediamanagement #administrativesupport

- Mar 13, 2019
- 3 min read

Top Ways to Build Trust With Your Followers

Updated: Mar 14, 2019

Top Ways to Build Trust With Your Followers

In today’s world, a world that is driven by the internet and connected through social media platforms, businesses must operate differently. What a business needed to thrive a few years ago, is not what it necessarily needs now. Once upon a time a brand name alone was the key factor to a successful business, today, trust and reputation are the drivers to a brand’s success.

According to lucidpress.com, 61% of consumers refer to reviews before they make a purchase. Trust and an enviable brand reputation are imperative. According to aespire.com, trust is not an asset that can be bought, it must be earned.

So, how do you build trust?

Engage Customers

Every interaction on social media is generally an opportunity to build and cultivate long- term relationships. Today, followers love to engage and interact with brands on a personal level through social media. As a brand seeking to nurture a relationship of trust with your followers, it’s all about being proactive.

To do this, you’ll need to maintain an active social media presence. This way, you’ll be able to immediately & personally respond to comments and questions. Don’t be afraid to start a conversation with your followers, their eager to connect with you.

Maintain Brand Consistency

Consistency is imperative when it comes to brand recognition and brand awareness. In other words, what is your brand color, style personality and voice? Whatever they are, ensure that they remain consistent at all times.

This makes it easy for your followers and customers to recognize your brand.

Provide Quality Content

Content is one of the major reasons people visit your website. Quality content should not only be displayed on your blog but on your social media pages as well.

Nowadays days, loading your content with keywords isn’t enough. Your content needs to be fresh, valuable and informative. While providing helpful information, ensure that it is not only detailed but also engaging. This way, you can set yourself apart from your competitors and earn recognition as an expert.

Use and Share Trustworthy Links

As much as utilizing links can help grow your audience, you have to ensure that you use links that are trustworthy. The links you provide in your content should always lead to a reputable site that provides useful information.

As advised by lucidpress.com, using brand links on your social media platforms is a game changer. Brand links indicate the custom domain name of the website. Hence, your followers get to know what they are clicking on.

Be Open And Transparent With Your Followers

By ensuring and operating within the confines of transparency and accountability, you will be able to earn trust from your followers. Followers and customers are able to tell between brands that are exercising transparency and those that are not.

This is imperative even when it comes to admitting mistakes. Promptly follow up on the mistake and rectify it adequately. The more honest and open you are, the more your brand can identify with you.

Are you struggling to create new content or keep your social media outlets up to date? GOOROO Virtual Assist will create quality content that will educate, inform and inspire. We’ll also increase followers and boost engagement by managing your social media platforms. For more information about GOOROO Virtual Assist and how we can support your business visit https://www.gooroovirtualassist.com/wecanhelp. Email info@gooroovirtualassist.com

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