SEO Tips & Tricks
SEO. An acronym that’s constantly used and repeated over and over again. While SEO may sound intimidating, all it stands for is search engine optimization. And if that still sounds like too much, after reading this article, you’ll realize how easy SEO is to use, even for beginners.
What is SEO? SEO is, quite simply, using specific keywords or keyword phrases in your content so that it is picked up by search engines more easily. These keywords are exactly what people type into a search engine like Google or Bing. So if they want to learn about soccer, they might type in “soccer” or “what is soccer.” An SEO content writer would then find a way to put those phrases into their writing so that the next time someone wants to look up soccer, they’re directed to the writer’s article or website.
Now using it is easier said than done, but it’s doable. Since SEO is only part of the key to boosting your website’s traffic, it also depends on the website content and business itself. Although search engine optimization is becoming more important and central to online writing, it won’t magically bring your website to the number 1 search result on any search engine. Hard work and dedication could do that for you, and GOOROO is always here to help with that process.
Using SEO is simple once you understand the basics of it. Essentially it’s just selective keywords that people type into search engines. However for beginners, some of these phrases can seem unnatural or just plain awkward to put into your writing.
Here’s the good news: it doesn’t have to be. While it will be hard to use SEO at first for beginners, with more time and practice it will come more naturally. Also, search engines aren’t as exact as you’d think. If a keyword is too long or oddly worded, you can put in punctuation like commas to break it up. Prepositions like “of” or “an” can be used for the same purpose too.
The keyword selection can be the most difficult part of the SEO process.
#1 MAKE A LIST
To begin, attempt to make a list of at least 10 keywords that could fit into your article. Once you have your list, tools like Google Keywords or similar websites can help you pick the ones with the most traffic or the more commonly searched ones. At this point you can also eliminate any keywords that are redundant or too awkward or long to fit into your content. Some keywords could hurt you by only burying your content by how unnatural or poorly used they are.
#2 TRACK YOUR COMPETITOR’S KEYWORDS
Another trick to keep up your sleeve is tracking your competitors’ keywords. If someone else in your field is using keywords that benefit them, there’s nothing wrong with finding inspiration in them. More popular or older websites generally have more experience choosing the keywords with better results.
#3 PRACTICE MAKES PERFECT
This process might seem extensive or overly difficult, even confusing, and for beginners it can be. However practice makes perfect, and it cannot be truer than with SEO. Search engines need your help to figure out which articles and websites their users are looking for when they type in keywords.
Search engines can be extremely smart in other ways. If your SEO content sounds too unnatural or overstuffed, the search engine will not include it, as it wants the user to find the content they need, rather than simply boost a website’s traffic. While it may seem too difficult to avoid sounding unnatural while using SEO, an easy trick to fix this is by reading it out loud and analyzing the flow of your sentences. A casual reader should not be able to pick up on any keywords, simply reading everything as one cohesive piece of writing. If your writing can pass this test, you can be certain it will pass the test for a search engine.
#4 TRACK YOUR USAGE
Another trick when using SEO to help you or even a small business, is to keep track of your keywords and how often you are using them. This can be done by making a list of your keywords and marking them when you use them in your writing. That way when you finish writing, you can see if you've used one keyword too much or mostly ignored another. A different system could be designed to suit your needs with the same goal in mind.
It might be beneficial to the writer to write their content first, and then put their keywords in where they would fit best. Using this trick is helpful since you’ll already have a steady flow in your writing that sounds natural, and the keywords will easily fit or be adjusted into the content.
#5 STICK TO QUALITY CONTENT
Something to keep in mind at all times is don’t write content for SEO. Thin content only meant to draw in traffic won’t get you very far. It will fail to pull a steady audience into your website. Good content and quality posts is the main way to pull in traffic. There is no short cut with hard work.
#6 KEEP IT SIMPLE & EASY
One should remember one other tip: keep your content simple and easy to read. Sometimes more is worse. Readers want their information to be straightforward, without having to dig for what they want. Keep any fluff to a minimum, otherwise regardless of your SEO tactics, you’ll lose your audience.
If your business is focused locally, you might try using your address or where you’re located as a keyword. This will ensure that when people look for something near them, your website will come up and draw the user in. This doesn’t always work for every small business, but it’s worth mentioning.
#7 REPURPOSE CONTENT
Stuck or unsure what to write? Don’t sweat it. If you made a particular popular post before, remake into an infographic, illustration, or video. Chances are there are people who haven’t seen it, and it’ll give you a chance to work on something new in the meanwhile.
These are only a few tips, tricks, and explanations for anyone hoping to use SEO in their content.
While it is difficult to get used to, the benefits truly pay off in the end.